The global headquarters of Adidas is located in Herzogenaurach, offering visitors a chance to explore the brand's history and innovations in sportswear. The Brand Center often features exhibitions, a flagship store, and interactive experiences related to Adidas products and sports culture.

Puma, another major sportswear company founded in Herzogenaurach, has its headquarters and a museum here. The museum showcases the brand's development, iconic products, and contributions to sports and fashion.

Visitors can learn about the rivalry and history shared with Adidas, both originating from this town.

This historic church is a notable landmark in Herzogenaurach, featuring traditional Bavarian architecture and religious art. It serves as a cultural and spiritual center for the local community and offers insight into the town's historical heritage.

The old town area is characterized by its charming streets, traditional Bavarian buildings, and local shops and cafes. It provides a pleasant atmosphere for walking tours and experiencing the town's local culture and history.

Aurach Park is a green space ideal for relaxation, picnics, and outdoor activities. It offers walking paths, playgrounds, and areas for sports, making it a popular spot for families and visitors looking to enjoy nature within the town.

This museum presents the history and cultural heritage of Herzogenaurach and the surrounding region. Exhibits include artifacts, photographs, and documents that tell the story of the town's development over the centuries.

Herzogenaurach and its vicinity are home to traditional Bavarian breweries offering tours and tastings. These experiences provide insight into the brewing process and the region's beer culture, a significant aspect of Bavarian heritage.

The Aurach River runs through Herzogenaurach, and the walking paths along its banks offer scenic views and a peaceful environment for strolls and cycling.

This natural attraction is perfect for visitors seeking outdoor recreation and a connection with the local landscape.

The town boasts various sports facilities, including football fields, tennis courts, and fitness centers, reflecting its strong sports culture influenced by the presence of Adidas and Puma.

Visitors interested in sports can often find local matches or events to attend.

The central market square in Herzogenaurach is a hub of local activity, featuring markets, festivals, and community events throughout the year.

It is surrounded by historic buildings and offers a glimpse into the town's social life and traditions.