Chichicastenango, often referred to simply as 'Chichi,' is a vibrant town in the Guatemalan highlands known for its rich indigenous culture and traditions. It is famous for its bustling market, traditional Mayan ceremonies, and colorful textiles. The town offers visitors a unique glimpse into the daily lives and spiritual practices of the K'iche' Maya people.

The Chichicastenango Market is one of the largest and most famous markets in Central America. Held on Thursdays and Sundays, it offers a wide variety of goods including textiles, handicrafts, fresh produce, and traditional Mayan masks. The market is a vibrant hub of activity and a great place to experience local culture and purchase authentic souvenirs.

This historic church is a central landmark in Chichicastenango. Built in the 16th century, it is unique for its blend of Catholic and Mayan religious practices. Visitors can witness traditional Mayan ceremonies, including offerings and incense burning, taking place alongside Catholic masses. The church is dedicated to Saint Thomas, the town's patron saint.

Cerro Tzankujil is a sacred hill near Chichicastenango that holds spiritual significance for the local Maya community. It is a site for traditional rituals and ceremonies, especially during important festivals. The hill offers scenic views of the surrounding landscape and provides insight into the spiritual beliefs of the K'iche' people.

Located just outside Chichicastenango, the Pascual Abaj Shrine is an ancient Mayan ceremonial site. It features a carved stone altar used for offerings and rituals. The site remains an active place of worship where traditional priests perform ceremonies to honor the gods and ancestors.

This cultural center offers visitors an opportunity to learn about the history, traditions, and crafts of the K'iche' Maya people. Exhibits include traditional clothing, pottery, and information about local customs. The center also hosts workshops and cultural events.

Chichicastenango is renowned for its vibrant textiles, and several local workshops offer demonstrations and classes on traditional weaving techniques. Visitors can see artisans at work and purchase handwoven fabrics directly from the makers.

The town's cemetery is notable for its colorful tombstones and the way it reflects local customs surrounding death and remembrance. It is a place where visitors can observe the blending of Mayan and Catholic traditions in funerary practices.

The main square of Chichicastenango is a lively gathering place surrounded by shops, cafes, and important buildings. It is a great spot to experience the town's daily life and enjoy local food and music.

Throughout Chichicastenango, numerous food stalls offer traditional Guatemalan dishes such as tamales, atol, and pepian. Sampling local cuisine is an essential part of the visit and provides insight into the region's culinary heritage.

In addition to the market, there are many small shops specializing in handmade crafts such as pottery, wood carvings, and jewelry. These shops support local artisans and provide authentic souvenirs for visitors.