Viareggio Beach is the city's main attraction, known for its wide sandy shores and clear waters. It is ideal for sunbathing, swimming, and various water sports. The beach is well-equipped with facilities, including beach clubs, restaurants, and bars, making it a perfect spot for relaxation and socializing.

The Passeggiata is a scenic seaside promenade that stretches along the coast of Viareggio. Lined with Art Nouveau buildings, cafes, and shops, it offers a pleasant place for a leisurely stroll with views of the sea and the harbor. It is especially lively during the evenings and carnival season.

Villa Puccini is a historic villa dedicated to the famous composer Giacomo Puccini, who spent part of his life in Viareggio. The villa is now a museum showcasing Puccini's life and works, with exhibits including manuscripts, photographs, and personal items.

Pineta di Ponente is a large pine forest park located near the beach, offering shaded walking paths, picnic areas, and playgrounds. It is a peaceful green space perfect for outdoor activities and relaxation away from the bustling beach.

The Museo della Marineria (Maritime Museum) in Viareggio highlights the city's rich maritime history. The museum features exhibits on shipbuilding, navigation, and the local fishing industry, including models of traditional boats and historical artifacts.

Chiesa di Sant'Andrea is a notable church in Viareggio, known for its beautiful architecture and interior artworks. It serves as a spiritual and cultural landmark in the city, hosting religious ceremonies and community events.

The Carnival of Viareggio is one of Italy's most famous and colorful festivals, held annually with grand parades featuring enormous, elaborate floats and masks. The event attracts visitors from all over the world and is a highlight of the city's cultural calendar.

Mercato del Forte is a popular market located just outside Viareggio, offering a wide range of goods including fashion, antiques, and gourmet food. It is a great place to shop for unique items and enjoy local culinary delights.

Teatro Jenco is a historic theater in Viareggio that hosts a variety of performances including plays, concerts, and cultural events. It is an important venue for the local arts scene and offers visitors a chance to experience Italian theater and music.

Lungomare di Levante is another beautiful stretch of the Viareggio waterfront, known for its lively atmosphere, beach clubs, and restaurants. It is a favorite spot for both locals and tourists to enjoy the sea breeze and vibrant nightlife.