Jurmala Beach is the town's main attraction, stretching over 33 kilometers along the Baltic Sea coast. It is renowned for its fine white sand and clean waters, making it ideal for swimming, sunbathing, and beach sports.

The beach is lined with pine forests and walking paths, providing a scenic and tranquil environment for visitors. It is a popular spot during the summer months for both locals and tourists.

Dzintari Forest Park is a beautiful green space in Jurmala, offering walking trails, playgrounds, and an open-air stage for concerts and events.

The park is a great place to enjoy nature and attend cultural performances, especially during the summer festival season.

This museum showcases traditional Latvian wooden architecture and rural life. It features a collection of historic buildings relocated from different parts of Latvia, including farmhouses, windmills, and barns.

Visitors can learn about Latvian heritage and enjoy the peaceful park setting of the museum.

Located near Jurmala, Kemeri National Park is a protected area known for its unique wetlands, bogs, and diverse wildlife.

The park offers boardwalk trails through the bogs, birdwatching towers, and educational exhibits about the local ecosystem.

The Jurmala City Museum provides insights into the town's history as a resort destination, including its development, architecture, and cultural life.

Exhibits include photographs, artifacts, and information about famous visitors and local traditions.

Livu Akvaparks is the largest water park in the Baltic states, featuring numerous pools, water slides, and wellness facilities.

It is a popular family-friendly attraction offering fun and relaxation regardless of the weather.

Jomas Street is the main pedestrian street in Jurmala, lined with shops, cafes, restaurants, and entertainment venues.

It is a lively area perfect for strolling, dining, and experiencing the local atmosphere.

Majori Concert Hall is a cultural venue hosting concerts, theater performances, and other events throughout the year.

It is an important center for the arts in Jurmala and often features classical music and local artists.

Dzintari Concert Hall is an iconic open-air venue in Jurmala, known for its summer music festivals and concerts.

The hall is set in a forested area, providing a unique and atmospheric setting for performances.

The Jurmala Beach Promenade is a scenic walkway along the coast, ideal for leisurely strolls, cycling, and enjoying views of the sea and pine forests.

It connects several parts of the town and offers access to cafes and beach facilities.