Napier, located on the eastern coast of New Zealand's North Island, is renowned for its stunning Art Deco architecture, a legacy of the 1931 earthquake that reshaped the city. This charming coastal city offers a blend of historical, cultural, and natural attractions that appeal to a wide range of visitors.

The city is also famous for its vibrant wine region, beautiful beaches, and outdoor activities, making it a popular destination for tourists seeking both relaxation and adventure.

Things to Do and Top Attractions in Napier

  • Napier Art Deco District

    The Napier Art Deco District is the heart of the city’s architectural charm, featuring buildings restored to their 1930s glory. After the devastating 1931 earthquake, the city was rebuilt in the Art Deco style, making it one of the best-preserved examples of this architectural movement in the world.

    Visitors can take guided walking tours to learn about the history and design of the buildings, or attend the annual Art Deco Festival, which celebrates the era with vintage cars, fashion, and entertainment.

  • Marine Parade

    Marine Parade is a scenic waterfront promenade that stretches along Napier’s coastline. It offers beautiful views of the Pacific Ocean, manicured gardens, playgrounds, and public art installations.

    This area is perfect for leisurely walks, cycling, or simply relaxing by the sea. It also hosts events and festivals throughout the year, making it a lively spot for both locals and visitors.

  • National Aquarium of New Zealand

    The National Aquarium of New Zealand showcases a diverse range of marine and freshwater species, including native fish, sharks, and penguins. It also features exhibits on New Zealand’s unique aquatic ecosystems and conservation efforts.

    The aquarium offers interactive experiences and educational programs, making it a great destination for families and anyone interested in marine life.

  • Bluff Hill Lookout

    Bluff Hill Lookout provides panoramic views over Napier, Hawke’s Bay, and the Pacific Ocean. It is a popular spot for photography and offers walking tracks that lead through native bush and historical sites.

    The lookout is accessible by car or on foot, and the surrounding area includes picnic spots and information panels about the region’s history and natural environment.

  • Te Mata Peak

    Te Mata Peak is a prominent natural landmark near Napier, offering spectacular views of the Hawke’s Bay region. The peak is popular for hiking, mountain biking, and picnicking.

    The area is rich in Maori legend and history, and the trails provide opportunities to experience native flora and fauna while enjoying breathtaking scenery.

  • Hawke’s Bay Farmers' Market

    Held regularly in Napier, the Hawke’s Bay Farmers' Market is a vibrant place to sample and purchase fresh local produce, artisanal foods, and handmade crafts.

    The market is a great way to experience the region’s culinary culture and meet local growers and producers.

  • MTG Hawke’s Bay (Museum Theatre Gallery)

    MTG Hawke’s Bay is a cultural hub featuring exhibitions on the art, history, and natural environment of the region. It includes a museum, art gallery, and theatre space.

    Visitors can explore Maori artifacts, contemporary art, and historical displays, making it an enriching experience for those interested in the heritage of Napier and Hawke’s Bay.

  • Mission Estate Winery

    Mission Estate Winery is New Zealand’s oldest winery, located just outside Napier. It offers wine tastings, tours, and a restaurant with views over the vineyards.

    The winery is known for its award-winning wines and beautiful grounds, making it a must-visit for wine enthusiasts.

  • Ahuriri Estuary Walkway

    The Ahuriri Estuary Walkway is a peaceful trail that winds through wetlands and estuarine habitats, providing opportunities for birdwatching and enjoying nature.

    The walkway is accessible from Napier and offers a tranquil escape with views of native wildlife and scenic landscapes.

  • Napier Botanical Gardens

    The Napier Botanical Gardens feature a variety of native and exotic plants, walking paths, and picnic areas. It is a serene spot for relaxation and nature appreciation within the city.

    The gardens also host events and educational programs focused on horticulture and conservation.

Napier Things to Do

"Key Takeaways"

Visitors to Napier can expect to explore beautifully preserved Art Deco buildings, enjoy scenic coastal walks, and indulge in world-class wines from nearby vineyards. The city’s museums and galleries provide insight into its unique history and culture, while the surrounding natural landscapes offer opportunities for hiking, cycling, and wildlife spotting.

Napier’s friendly atmosphere, combined with its diverse attractions, makes it an ideal spot for travelers interested in history, architecture, food, and nature.